Precision Redefined: Lyshire Launches Dynamic New Brand Identity for Laser-Engravable ABS Solutions

Lyshire, a global innovator in laser-engravable ABS materials, today revealed a bold brand evolution featuring a lightning bolt emblem – a powerful representation of its leadership in high-speed precision engraving technologies for industrial applications.

1. The New Identity: Where Engineering Meets Energy

The monochrome grey logo with a striking lightning motif communicates:

Grey Base: Stability & Professionalism – Reflecting 15+ years as a trusted partner for CNC machining and laser etching specialists

Lightning Bolt: 

Instant Processing: Mirroring 0.01mm engraving precision achieved by proprietary laser systems

Energy Efficiency: Symbolizing 30% faster cycle times vs. industry benchmarks

Customization Power: Representing 100+ customizable surface textures for automotive, electronics & signage

2. Industry-Aligned Innovations

Meeting Laser Tech DemandsSmart Engraving Sheets: Developed anti-warp ABS grades for high-power CO2 laser systems (up to 200W)

Emerging Applications

EV Battery Housing Marking: High-contrast engraved identifiers for traceability

Tactile Interface Panels: Medical device controls with wear-resistant laser-etched symbols

Architectural Branding: Durable 3D logos for retail spaces using depth-controlled etching

3. Technology Showcase

"Like lightning transforms the sky, our materials enable transformative manufacturing," said Tina. "The new identity reinforces our 2025 vision:

Integrate AI-powered laser path optimization software

Launch conductive ABS grades for in-line RFID engraving

Achieve 50% recycled content in engraving-grade sheets"